Former eBay executive named CEO of AutoTrader
New AutoTrader CEO Robert Bigler. Photo courtesy of company.
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Canadian automotive marketplace AutoTrader has a new chief executive.
The company said Thursday that former eBay executive Robert Bigler has been named CEO.
Bigler will lead the AutoTrader and AutoHebdo marketplaces, dealer software and marketing solutions Activix, TAdvantage and TRFFK, along with the Dealertrack Canada and Collateral Management Solution fintech businesses.
He most recently spent nearly nine years at eBay, where he was CEO of its subsidiary marketplace TCGplayer after serving as general manager of eBay Canada.
“AutoTrader is an iconic Canadian brand with a 50-year legacy, and I’m thrilled to step into the CEO role,” Bigler said in a news release. “Throughout my career, I’ve focused relentlessly on putting the customer experience first, scaling marketplace platforms, and driving sustainable growth for business partners.
“We have a strong foundation to build on, from our trusted marketplaces to the software and services dealers rely on every day. By bringing together the shared technology capabilities, AI innovation, and deep industry expertise of the broader Autonex team, we can make car buying and selling more effortless, transparent, and rewarding for Canadian consumers and dealers alike,” he said
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Peter Brooks-Johnson is CEO of AutoTrader parent Autonex, which includes leading auto marketplace and dealers solutions providers in nine markets throughout Europe and Canada.
“I’m delighted to welcome Rob to the team,” Brooks-Johnson said in a release. “He brings extensive experience in building and growing marketplace businesses, with a strong focus on customer experience and developing great teams.
“I’m confident that Rob and his team will build on the strengths of our Canadian business while making the most of the technology, expertise, and innovation we share across Autonex.”