MARKHAM, Ontario -

Hyundai Canada announced this week a new initiative that can help get consumers ready for summer travel as well as offer dealership service departments a chance to connect with potential customers and show off the Hyundai lineup.

The new Hyundai Before Service Experience works to provide shoppers with the opportunity to have their vehicle inspected by a Hyundai technician.

The first of three Hyundai Before Service events will kick off at the Taste of Asia Festival this weekend north of Toronto and will continue at select venues across the province this summer, the company said.

At the event, Hyundai technicians will be on sit to offer free vehicle inspections, regardless of make, which will include fluid checks, light bulb checks, battery checks and tire pressure adjustments.

"The Before Service Tour brings attention to the importance of vehicle care and preventative maintenance. It reminds owners to take care of any issues that may have occurred or been ignored during winter," says Annie Deslauriers, director, customer services, Hyundai Auto Canada Corp. "Some preparation now will help ensure summer driving plans go as smoothly as possible."

Owners will also be able to ask technicians about their vehicle of potential maintenance.

But the automaker will get a chance to show off, as well, as the company will be educating shoppers on new vehicle technologies within Hyundai vehicles, including adaptive cruise control, Bluetooth functions and blind spot detection.

The automaker’s newest models will also be on display — many of which may drive some interest, as quality among the Korean makes continues to grow.

In fact, J.D. Power just released its 2015 Initial Quality Study ratings and results, and it seems Korean brands are continuing to improve while other more well-known brands may be feeling the impact of recent recalls.

Based on the results of this weekend’s event, Hyundai Canada will consider hosting two more this summer before making a decision on whether the program will be expanded nationally in the future.

"At Hyundai, we're constantly striving to exceed the expectations of our customers. The Hyundai Before Service Tour is about bringing the subject of vehicle care to convenient locations and gives consumers another reason to get excited about the summer," added Deslauriers. "Between an array of Hyundai vehicles, interactive displays of information, free inspections, sweepstakes and giveaways, the Before Service will have everyone ready for their summer road trips."