July marks strong month for luxury CPO sales
July was a solid month for certified pre-owned sales, with one luxury automaker notching its best month ever, and multiple OEMs breaking July records, as well.
First up, Porsche Approved CPO sales reached an all-time monthly record in July, with 154 certified units sold.
Audi Canada had another terrific month for CPO sales, selling a total of 580 certified vehicles in July. This is up 20 percent over the 483 units retailed in July 2014. And last month marks the company’s best July ever for CPO. Year-to-date, Audi Canada has sold 3,696 CPO vehicles, up 13 percent from the 3,270 sold during the same period last year.
CPO sales for Volvo Canada were up significantly this past month — 39.4 percent, to be exact. The automaker sold 152 certified vehicles in July, up from 109 sold during the same period of 2014. Year-to-date, the company has delivered 939 CPO vehicles, up 28.8 percent from the 729 sold through July of last year.
Volkswagen Canada had a successful July, as well, delivering 1,563 CPO vehicles. This is up 8.5 percent from the 1,440 retailed in July 2014. So far this year, VW Canada has sold 10,464 CPO vehicles, up 2.5 percent from the 10,210 certified vehicles delivered during the same period of 2014.
BMW CPO sales were up slightly year-over-year. In July, BMW Canada retailed 759 CPO vehicles, up 1 percent from the 755 sold in July 2014. Year-to-date, the company has delivered 4,825 certified vehicles, up 7 percent from the 4,519 sold through July of 2014.
“BMW had another strong month of pre-owned CPO sales due to the excellent value in our program and the continuing efforts of our Retailers to deliver the brand promise of ‘The Ultimate Driving Experience’ to our customers,” said Bart Drozdziewicz BMW Group Canada specialist, pre-owned sales.
July CPO sales were up for Toyota Canada, as well. The company sold 1,729 CPO vehicles in July, up from 1,671 sold during the same month last year. Sales are also up year-to-date. Through July, the company sold 11,954 CPO vehicles, up from 10,964 sold during the same period last year.
Honda Canada CPO sales were up slightly. The automaker sold 1,499 certified vehicles in July, up from 1,487 sold during the same time last year. Year-to-date, Toyota Canada has delivered 9,205 certified vehicles.
The automaker's luxury arm saw an even bigger boost in CPO sales last month. Acura sold 325 CPO vehicles in Canada in July, up from 272 sold during the same month of 2014. So far this year, Acura Canada has sold 1,792 CPO vehicles.
Over at Mazda Canada, the automaker sold 482 CPO vehicles in July.
Interest in CPO Land Rover and Jaguar vehicles continues to grow in Canada, as well, with the brands seeing significant year-over-year spikes.
Last month, Jaguar sold 28 CPO vehicles and Land Rover delivered 117, up from 20 and 49, respectively, during July 2014.
Year-to-date, Jaguar has sold 196 CPO vehicles in Canada, while Land Rover delivered 663 through July.
“Jaguar Land Rover continues to be very well positioned within the premium luxury CPO market. The Canadian market today wants luxury SUV's, both full-size and compact so Land Rover can meet the growing demand there,” said Farouk Giga, national manager of pre-owned at Jaguar Land Rover Canada.
“There are some unbelievable new car products on the way for these iconic British brands — so the CPO growth potential gets that much better every day,” he continued.