Kijiji adds 2 more partners to boost dealer value
Kijiji announced this week two new partnerships which will add even more value to its dealers and users. The new partners include a photo and video capture service as well as a dealer review add-on provider, resulting in greater transparency for buyers.
Officials said the new agreements — with Car Pics 2.0 and Mobials.com — will deliver Kijiji’s ongoing commitment to provide a safe and trustworthy, high-quality environment to Canadians looking for vehicles online.
“We’re making the Kijiji user experience considerably more effective, by delivering as much of the dealership experience as possible to the online shopper,” said Leanne Kripp, head of autos for Kijiji. “Through these new partnerships, our users will have the clearest possible views and understanding of both the vehicle and dealership they are considering before they even leave home.”
Oakville, Ontario-based Car Pics 2.0 provides its dealer clients with a complete online merchandising suite, which includes high quality image and video solutions for new and used vehicles for sale.
“Captivating media content is a proven business driver for vehicle sales, and under this new partnership, all dealers who are Car Pics 2.0 clients will have those images automatically and seamlessly uploaded to their Kijiji ads,” said Bart Tecza, managing director for Car Pics 2.0.
“Our goal is simple: get buyers excited about the car they’re looking for, because the best decisions in life are the ones we’re excited to make,” Tecza continued.
To fully maximize the new vehicle capture service, Kijiji will also be expanding the number of photos which can be posted in a single vehicle ad to 40, up from 20.
Kijiji explained that helping dealers be more transparent in their advertising by sharing true customer-generated content within the dealer’s add-on was the impetus for a partnership with Mobials.com, creators of Reviewsii. The business review platform generates customer-written and verified dealer reviews, equipping users with deeper knowledge of the dealership and how they operate as a company.
“We are excited to extend the reach of Reviewsii and Google reviews to Kijiji, with early results showing that dealers with reviews have up to a 12-percent increase in lead generation,” said Marty Meadows, president and co-founder of Mobials. “Now Kijiji and dealers have a solution for consumer trust that delivers both Reviewsii and Google reviews from the same platform.”
Kripp closed by saying, “Together, these new partnerships further enhance our users’ experience, increasing their ability to fully explore the vehicle they’re interested in, as well as the dealer with whom they are considering starting a relationship.”