Mitsubishi launches CPO program in Canada
Mitsubishi Motors has officially launched a new certified pre-owned program that began rolling out across the country at participating Canadian dealerships at the beginning of December.
The company says the new program is designed to bring a “new level of confidence” and quality assurance to shoppers looking for a Mitsubishi car, crossover or sport utility vehicle.
The automaker has a partnership with F&I company LGM Financial Services Inc., who will be providing full administrative and sales support for the new program.
“Our pre-owned program is derived from the company’s key strength — an industry-leading warranty. It builds on the ‘Built Better, Backed Better’ qualities built into every Mitsubishi Motors vehicle,” said Tony Laframboise, vice president, sales & marketing at Mitsubishi Motor Sales of Canada.
“Our new Certified Pre-Owned Vehicle Program has the potential to offer up to a nine-year/180,000- kilometer comprehensive vehicle warranty, in addition to the 10-year/160,000 standard powertrain warranty that distinguishes Mitsubishi Motors in the Canadian marketplace,” he added.
Mitsubishi Motors is allowing for optimum, transferable coverage to CPO customers who will also have the ability to extend the original five-year (100,000 kilometer) comprehensive vehicle warranty by four years (or 80,000 kilometer), the company explained.
The company also said that all CPO-eligible vehicles will go through a screening process and come with the following standard features, as well:
- Mitsubishi Motors-approved,160-point vehicle inspection and reconditioning standards (the all-electric Mitsubishi i-MiEV receives a unique 126-point inspection)
- 12-month key (or key fob) replacement coverage
- 10-day/1,500 km exchange privilege
- CARPROOF vehicle history report
- 90-day complimentary customer trial of SiriusXM satellite radio on applicable models
- Warranty coverage (outlined above)
Editor’s Note: Stay tuned to Auto Remarketing Canada on further CPO news from Mitsubishi. We will be interviewing the CPO program's management for an extended feature in the January/February edition of Auto Remarketing Canada Magazine.