LONDON, Ontario -

Canadian dealers can now leverage the CARPROOF brand in a fresh way via a new trade-in value lead generation tool that is designed to integrate seamlessly into dealership websites.

CARPROOF announced Wednesday the launch of True Trade, a widget built for dealer websites that can equip visiting consumers with accurate trade-in values, as well as help dealers acquire new inventory for retail or wholesale purposes.

This news follows the March launch of CARPROOF’s data-driven appraisal tool True Value that can provide consumers more accurate values of used vehicles based on history reports and what similar vehicles have sold for via

The new True Trade tool allows dealers to present consumers with trade-in values based on real transaction data and advanced analytics from CARPROOF via their own websites.

“We know that trade-in valuation is one of the most contentious elements of selling a used vehicle,” CARPROOF vice president of automotive sales Shawn Vording said in a news release. “Consumers want a fair value that comes from a trusted independent source, and dealers want to work with numbers that help them maximize trade-wins and profit.”

With True Trade, consumers can easily obtain an instant vehicle appraisal just by entering information about any vehicle they're interested in trading in, the company explained.

“Backed by the most trusted brand in the business, True Trade will help to educate consumers about what their trade is really worth and why. The end result? More qualified leads, more trade-wins and higher sales,” added Vording.