Policaro Automotive is continuing its quest to "redefine the automotive retail experience," this time through premium service offerings and new franchises for its customers to shop. 

In July, the dealer group broke ground on a new Porsche store in Kitchener-Waterloo. The store, set to be located at 1705 Victoria Street North in Waterloo, is Policaro’s second Porsche franchise. The Policaro Group also broke grown on BMW Etobicoke this summer. 

And in early 2022, the dealer group plans to break ground on another full-service Porsche facility with the launch of Porsche Center Niagra. 

"For more than 40 years, the Policaro Group has proudly served Southern Ontario. Our dealerships are among Canada's most recognized. As we prepare to expand our operations with new locations early next year, we are proud to innovate and complement our dealerships with enhanced premium services," chief executive officer Francesco Policaro said in a news release. "We are providing automotive enthusiasts an unrivalled and customized experience."

As for these new services the dealer group is focusing on perfecting for its luxury customers: 

  • Policaro Leasing, providing bespoke and flexible leasing services: Policaro Leasing sets up with customers a dedicated point-of-contact that includes bespoke and flexible leasing services. Policaro also provides the option a fully digital leasing experience where the entire process can be completed online.
  • Policaro Performance, a premium vehicle customization division:  This division of the dealer group provides customers with the ability to enhance and upgrade their vehicles for optimal performance. Policaro Performance's white glove service is "personalized to suit customers' needs and enhance their vehicle's performance," the dealer group said. 
  • Policaro Access, an enhanced service, sales and delivery experience with in-store and online vehicle purchase and consultation options: This experience includes flexible in-store and online vehicle purchase and consultation options. Additionally, at-home vehicle delivery to a customer's door and more convenient servicing options throughout vehicle ownership are key. 

And the group also announced Motion Endeavours, its luxury vehicle and super sports cars division, will be changing locations. Motion Endeavours, one of the country's top retailers of luxury vehicles and super sports cars, will relocate to 191 Wyecroft Road in Oakville, Ontario. 

"At Policaro Group, we take every moment to redefine our community's automotive experience through outstanding customer service, cutting edge technology, and a passion for everything we do," said Policaro. "Our premium and diversified service offerings reflect our passion to innovate and deliver an exceptional experience for our customers."