SiriusXM Canada, Ford Canada extend partnership
SiriusXM Canada has extended its partnership with Ford Motor Co. of Canada through 2025.
As part of the extension, announced Monday, Ford vehicles that have the SYNC 4 communications and entertainment system will include SiriusXM’s next-generation 360L platform.
The SYNC 4 system made its debut in the 2021 Ford F-150 and is scheduled to be included in additional models this year. That system will include SiriusXM with 360L, blending satellite and streaming content.
Sirius said its 360L product, "upgrades the way the subscriber interacts with the service by providing more choice, a more personalized user experience, and access to thousands of hours of on-demand content in the vehicle."
Additionally, customers buying or leasing a new Ford vehicle will have access to a free 3-month trial of SiriusXM All Access.
"At Ford of Canada, the customer experience comes first in all that we do, and that includes continuing to provide a complimentary trial of SiriusXM with all new vehicle purchases and leases," said Jim Hartford, vice president of sales and marketing with Ford of Canada. "The addition of 360L in Ford vehicles equipped with our all-new SYNC 4 system is the next step in this successful collaboration with SiriusXM and will enhance the in-vehicle entertainment experience."
"We're proud to continue and expand our long-standing relationship with Ford of Canada, who has been such a valued partner over the years," said Paul Cunningham, senior vice president of sales and marketing at SiriusXM Canada. "We know that drivers have come to expect SiriusXM to be playing as they drive off the lot and are excited to keep bringing Ford customers what they love."