TradeRev, ADESA Vancouver partner with OpenRoad
Dealer-to-dealer auction platform TradeRev and ADESA Vancouver announced today a partnership with one of the country’s fastest-growing dealer groups.
The two companies are entering an exclusive used-vehicle trade-in partnership with Canada’s OpenRoad Auto Group, which was featured in this year’s Auto Remarketing Canada Leading Dealer Groups Issue.
Now, all of OpenRoad Auto Group’s trade-in units are listed and sold through TradeRev and ADESA Vancouver. Through the partnership, which was established in July 2015, the companies explained they have built a “complete vehicle trade-in and remarketing process.”
“This exclusive partnership with such a prominent automotive group in one of our core markets represents an outstanding opportunity for TradeRev, and we’re confident that our technology will provide OpenRoad Auto Group with an innovative and profitable process for selling cars to their customers,” said Mark Endras, TradeRev president and co-founder. “Our advanced car auctioning system will help support the ongoing growth efforts of OpenRoad Auto Group.”
Established as Multiland Investment Ltd in 1977, OpenRoad Auto Group was rebranded in 2000 and is one of the largest and fastest growing automotive retail groups in Canada. The company has over 850 associates that represents 14 new-car brands and over 500 used vehicles throughout 16 locations in British Columbia, Canada.
“We are proud to have created a trade-in work flow integration for the OpenRoad Auto Group with an ADESA/TradeRev combined service offering that is both transparent and efficient, all while maximizing total sales,” said John MacDonald, general manager of ADESA Vancouver. “With thousands of active buyers in-lane and online at each auction, we can offer one of the largest international buyer bases for our consigners.”