Emerging 8 honoree inSearchX is continuing to gain momentum for its tool that looks to connect consumers with the exact vehicle they want.

This week, the startup and advisory services firm Strategic Vision announced they have partnered to deliver vehicle-matching technology that can pair new-vehicle shoppers with their ideal vehicle match.

To consult their vehicle “matchmaker,” shoppers can AskOtto.

According to a news release, AskOtto is an interactive, anonymous communication platform that can align mobility needs and preferences with just a few simple questions, based on an analysis of millions of vehicle owners who have completed surveys for Strategic Vision since 1994.

Strategic Vision specializes in understanding human decision-making processes through ValueCentered psychology, which can connect product or service attributes to the underlying ValueEmotions that drive all decisions.

In testing, inSearchX discovered that shoppers found the quiz not only included their current vehicle, but also others they were already interested in as well as new, intriguing matches. One recent user described the quiz results as “uncanny” and asked “what magic powers this technology?”

Eric Brown is chief executive officer of inSearchX and creator of AskOtto.

“We are very excited about the auto quiz we have developed with Strategic Vision; consumers today struggle with growing complexity of vehicle choices.” Brown said in the news release. “By utilizing the millions of consumer vehicle experience studies conducted by Strategic Vision the mystery of finding the best car fit is resolved.”

The companies added that this powerful combination of psychological insights and cutting-edge technology could creates a valuable tool that can cut through an increasingly complicated automotive landscape to connect new-vehicle shoppers with the best vehicle for their physical and emotional needs.

“Strategic Vision specializes in measuring what customers love,” Strategic Vision president Alexander Edwards said. “Taking that experience and putting it in the hands of the customer to help make a difficult process easier just makes sense.”

After a shopper receives their top matches, they can use AskOtto to search local dealers' inventory near them. If they have any questions about a vehicle or offer, AskOtto connects them anonymously to a local dealer sales team who can provide timely answers.

To see how the technology functions, visit