With the goal of streamlining financing, retailing, wholesaling and leasing vehicles through a single mobile app, MUSA Auto Finance announced last week that it will rebrand as DRIVRZ Financial.

According to a news release, this new brand will serve as the leasing and finance division of PowerBand Solutions, which acquired a 60% share of MUSA in July 2019.

The company said it will continue growing its indirect lending business while also branching into other business lines.

The company also indicated that it will continue growing its indirect lending business while also branching into direct-to-consumer financing, traditional retail financing, and lending across the full credit spectrum.

Executives went on to mention MUSA’s initiatives will culminate in a one-stop mobile marketplace where consumers and dealers can lease, buy, sell, trade-in, auction and insure vehicles on any digital device. MUSA is looking to provide fast, convenient leasing and financing options through the app.

“Simplifying complex processes through automation has been our hallmark since MUSA opened its doors,” MUSA Auto Finance chief executive officer Jon Lamb said in the news release. “We look forward to bringing the same impeccable user experience to the DRIVRZ mobile app and all our new business lines.”

Lamb added that MUSA will transition to the DRIVRZ Financial brand over the next several months.