On Tuesday, OfferLogix announced a strategic partnership with Fullpath to upgrade the vehicle search process for consumers with an eye toward what many shoppers consider to be most important — their potential monthly payment.

This collaboration aims to elevate Fullpath’s customer data platform (CDP) by integrating a robust artificial intelligence equity mining engine with OfferLogix’s APILOGIX lease and finance payment engine for “penny-perfect payments.”

“We are excited to collaborate with Fullpath in bringing transparency and efficiency to the automotive industry,” OfferLogix general manager Aaron Bickart said in a news release.

“This integration enables Fullpath to deliver personalized, accurate payment options to their dealers enhancing the overall buying experience for consumers and dealers alike,” Bickart continued.

OfferLogix specializes in providing solutions designed to enhance the efficiency and effectiveness of the automotive retail experience.

Its “penny perfect payments platform” is designed to ensure accuracy and transparency in showcasing payment options, eliminating the challenges of miscommunication and mismatched expectations in the vehicle purchasing process.

OfferLogix said its commitment to empowering dealers aligns with Fullpath’s mission to bring a personalized and data-driven approach to the automotive industry.

“This integration transforms how dealers connect with qualified customers and streamlines the vehicle upgrade process,” Fullpath chief revenue officer Mike Colacchio said in the news release.

“This collaboration combines the rich customer data we have in the CDP with Offerlogix personalized payments so we can deliver hyper-relevant offers and messages to today’s shoppers. It’s a win-win that enhances the entire automotive shopping experience,” Colacchio went on to say.