In the early 2000s, Dell Computers ran a popular advertising campaign that included the line, “Dude, you’re getting a Dell!”

Now thanks to a new relationship with the National Independent Automobile Dealers Association, the line could be revised to, “Dealer, you’re getting a Dell!”

This week, Dell Technologies joined with NIADA as a Bronze-level National Corporate Partner, offering association members an exclusive new benefit to help upgrade and improve their technology.

The association highlighted the user-friendly program gives NIADA members discounts of 5% to 10% on purchases of Dell products. And those discounts are stackable with additional Dell promotions, which could allow NIADA dealers to save even more on their technology upgrades.

“Dell Technologies offers a wide range of business tools that can help dealers increase efficiency and productivity,” NIADA director of business development James Gibson said in a news release. “Having access to those tools at a significant savings is a big win for our members.”

The association went on to note that the new partnership gives NIADA members access to discounts on what they need to securely connect, produce and collaborate anywhere at any time, with products like award-winning desktops, laptops, 2-in-1’s, thin clients, powerful work stations and rugged devices made for specialized environments, as well as monitors, docking and endpoint security solutions and services.

“NIADA members can now receive healthy discounts on Dell's vast range of technology products,” Dell director of strategic partnerships Mobolaji Sokunbi said.

“We strongly believe NIADA and its diverse base of members will receive great value from this partnership and can in turn get more done in their day-to-day operations by repurposing the savings they earn,” Sokunbi continued.

Complete program benefits include:

• Exclusive member savings: Stackable 5-10% coupon.

• Access to a dedicated small business tech advisor at or by phone at (800) 757-8442.

• Access to Dell Financial Services at

• Access to NIADA’s direct point of contact and account executive Steven Shipe at

Dell Technologies brings together the combined capabilities of businesses and brands to help our customers keep pace with digital innovation and accelerate their own success. As a hybrid of digital experts, we deliver real results for customers across a spectrum of industries.

Dell Technologies is comprised of a family of companies including Dell, Dell EMC, SecureWorks, Virtustream and VMware.

NIADA members can access the new member benefit by visiting to receive a coupon by email.