AFCD to Offer Dealers a Direct Mail Marketing Campaign Targeting Subprime Customers
CARMEL, Ind. — Automotive Finance Consumer Division, a part of KAR Holdings, announced this week that it will begin offering its dealers a bankruptcy direct mail marketing program through Allegiant Marketing Group.
AMG is based out of Oklahoma City, Okla., and has positioned itself within the industry as a premier source of automotive direct mail programs designed to generate above average return, according to officials.
"We are very excited to partner with AFCD to provide a unique sales system, www.MyBKdata.com, for their customers" remarked Eric Weisgarber, of AMG. "Through our alliance, we will be able to provide dealerships with a cost-effective sales system that consistently generates inbound sales."
Margot Hanulak, president of AFCD, added, "MyBKdata.com, AMG's primary product, is a self-marketing mail system for the automotive subprime retail professional. It is a user-friendly, private and secure online method that produces self-mailed direct-mail campaigns.
"The system compiles recent discharged bankruptcies within a dealer's target market and uploads them to an online direct mail marketing system on a daily basis. AFCD continues to focus on bringing value added products to dealers," she added.
For more information, visit www.MyAFCD.com.