Another warranty and service contract provider now is in the market to serve franchised and independent dealerships.

This week, Titan Warranty Administration publicly launched its all-digital platform, specializing in manufacturing and administering customized service contracts and limited warranty programs.

Titan Warranty’s products include vehicle service contracts, certified pre-owned wraps, certified pre-owned limited warranties, guaranteed auto protection, customized multi-protection, maintenance plans, lease wear and use, and more.

The company also provides a variety of customized participating programs including producer-owned warranty companies, reinsurance, contingent compensation and private label programs.

“With flexible service contract and limited warranty programs, elite experience and fully web-based delivery, our goal is to uplift our clients to achieve a higher standard and become an industry titan,” Titan Warranty Administration CEO Rex Lyon said in a news release. “There is an incredible opportunity for growth and innovation in this space, and we are thrilled to be on the cusp of a welcome industry revolution.”

Titan Warranty wants to eliminate common inefficiencies in the market by using state-of-the-art cloud-based infrastructure, paperless technologies, and a decentralized, scalable business model. Rather than boxing customers into a rigid framework of predetermined options, Titan Warranty said it can provide a uniquely tailored service founded on flexibility and efficiency.

“Our product suite is designed to support customer retention and satisfaction while protecting budgets,” Titan Warranty COO Greg Burl said. “We’ve already seen remarkable appetite for our industry-leading technology platform and the advantage afforded by our decentralized operations. We look forward to growing with the industry and meeting their needs with our novel use of technology and unique understanding of customers’ requirements.”

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