BATON ROUGE, La. — AppOne announced it has selected CIQ Inc./Voisys, an 800 and Internet based lead generation system serving the non-prime, prime and lease markets, as a preferred vendor.

The relationship was designed to expand the range of services for AppOne's growing dealer base by offering a suite of lead-generation products through its Internet-based auto finance platform, executives said.

Through this platform, independent dealers can gain to access programs from CIQ/Voisys, including Internet leads, direct mail, loan-by-phone and in the market leads. Officials said these products can help dealers capture leads from multiple communication channels.

Founded in 1996, Clearwater, Fla.-based CIQ/Voisys has about 2,000 dealer customers, according to officials. The company operates an interactive voice response system at a secure AT&T facility in Mesa, Ariz., that has processed more than 2 million calls since its inception.

Moreover, CIQ/Voisys manages more than 100 consumer-facing Web sites that generate a high volume of quality auto finance lead applications by employing the latest in multichannel search engine marketing to target consumers in the market for an auto loan, the company said.

"The agreement between these two companies adds value to both organizations," said Paul Snider, chief executive officer of CIQ Inc./Voisys. "We benefit by gaining a foothold in the independent auto dealer market, and AppOne benefits by assisting its dealers to find new customers."

Lee Domingue, CEO of AppOne, added, "We are constantly searching for new products and services to offer our dealers to help them succeed in business. The addition of the suite of products from CIQ/VOISYS to the AppOne platform gives our independent dealers another edge over their competition."

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