Car Capital is capping off an active year by bringing on a new chief revenue officer this week.

Looking to establish itself as an up-and-coming auto-finance technology company that strives to get any deal bought no matter the consumer credit background, Car Capital welcomed Cory Cox as its CRO.

A notable leader in growth-oriented sales, marketing and operations, Car Capital highlighted through a news release Cox has extensive experience in the areas of analytics, data, platforms and software start-ups and programs.

The company said his strengths in automotive, SaaS, digital and product management, combined with an enthusiasm to work “in the trenches while in a leadership role,” make Cox an “ideal” fit to help Car Capital further scale its business.

Before joining Car Capital, Cox was served in a variety of roles, including:

—Vice president enterprise sales at GPO, a SaaS platform company,

—Director of eCommerce, customer and employee technology solutions and digital marketing at Rush Enterprises, one of North America’s largest publicly-traded commercial vehicle dealer groups

—Chief operating officer at Gratis Solutions, an automotive software company

Cox also has previously served in various sales and marketing roles at Ford, Nissan and Stellantis.

“I’m thrilled to welcome Cory as our chief revenue officer,” Car Capital co-founder and chief executive officer Justin Tisler said in the news release. “With his impressive background in automotive and software and his proven track record of growing companies while nurturing talent, Cory is an exciting addition to our leadership team.”

After finalizing a funding round in March and a line of credit in April, as well as gaining two veteran advisors in May, the company announced the appointment of a new chief information officer in June.

The company added that Cox will be crucial to the successful growth of Car Capital through his support and promotional endeavors of the company and their proprietary web-based platform, Dealer Electronic Auto Loan System (DEALS). Through DEALS, Car Capital can make instant underwriting decisions available to its dealer partners so any driver regardless of credit history can feel confident in their ability to purchase a vehicle when entering the dealership.

“I’m excited to be back in automotive and am passionate about improving the car-buying experience through innovative software solutions like DEALS. In today’s digital environment, time is precious and everyone wants fast transactions,” Cox said.

“Car Capital delivers on making sales efficient and profitable for our dealer partners and transportation readily accessible for consumers,” he continued. “I look forward to applying systemic thinking to drive significant sales results at Car Capital.”