Cloud-based dealer management system provider DealerCenter finalized enhanced relationships with a subprime auto finance company and a provider of vehicle service contracts with the developments aimed at helping independent dealers.

According to separate news releases, DealerCenter now has improved connections with Nicholas Financial and GWC Warranty.

Officials explained DealerCenter’s users now have one-click access to GWC’s F&I products within their existing sales workflow, eliminating the hassle of navigating separate systems for rates and approvals.

“As one of the top-rated dealer management system platforms, DealerCenter’s mission is to provide outstanding service and functionality to our customers,” said Barry Lane, vice president of business development with DealerCenter. “Partnering with GWC, one of the top vehicle service providers in the nation, allows us another opportunity to do just that.”

Since 2002, DealerCenter has been committed to improving a dealer’s ability to manage their business, control costs and maximize profits with technology solutions designed to improve the vehicle-buying process. This strategic partnership can allow independent dealers to streamline the customer experience, delivering a more efficient and transparent way to write service contracts by processing loan originations and back-end products all in one place.

“At GWC, our goal is to help dealers drive results from their used car operation.  Integrating with DealerCenter means our dealers can make faster decisions and close more deals in less time,” said Wendy Pratt, area vice president of strategic alliances with GWC.

“This partnership is another milestone in our mission to deliver a best-in-class experience,” Pratt continued. “The level of efficiency that this integration brings to the purchase process means our dealers can offer their customers the right F&I products upfront and push transactions through more quickly, cutting down on vehicle delivery time. Everybody wins.”

Nicholas Financial sees victories ahead for independent dealerships now that the branch-based subprime auto finance company is a preferred lender on DealerCenter.

As a preferred lender on the platform, Nicholas Financial highlighted that it will be able to help independent dealers get more deals approved and funded with a click of a button.

“We listen very closely to our customers’ suggestions, and they have been asking for an additional integrated lender to be added to our preferred lender platform,” Lane said. “Nicholas Financial is the perfect complement to our existing sources.”

DealerCenter also emphasized this new partnership connects independent dealers with a subprime, local branch-based finance company to streamline the buying process, allowing dealers to sell more vehicles to more customers.

“Nicholas has been focused on partnering with and servicing the local independent dealer since our inception in 1985. For 35 years, we have prided ourselves on being the independent dealer’s local lending partner. This partnership with DealerCenter allows the company to help more dealers more quickly than ever before,” Nicholas Financial director of operations Grant Martin said.

“Our partnership with DealerCenter is just one more example of how Nicholas is leveraging technology with common sense lending and good old-fashioned customer service in our journey to remain an industry leader,” Martin went on to say.

For more information on GWC, go to For more information on Nicholas, visit For more information on DealerCenter, go by