FARMINGTON HILLS, Mich. — RouteOne said it made several recent enhancement to its Web-based credit application management system based on feedback from its dealer customers. According to executives, the changes further streamline RouteOne's platform, reducing entry time and improving the application submission process.

The company said it made more than 120 improvements to the credit application and credit bureau pages.

"Dealers told us what was important to them and we responded," said Mike Jurecki, RouteOne's chief executive officer. "Who better to provide input into a product than the users who rely on it? We've taken our dealers' feedback and incorporated it directly into the application, resulting in faster, more efficient processing tool for dealers and consumers."

Describing the impact of the platform changes, Scott Renfro, sales manager of South Coast Toyota in Costa Mesa, Calif., said, "RouteOne has always valued dealer input. Rather than telling us what we need, they ask and then respond. It has really made a difference in the end product. Their application is even more efficient than before. Plus, the fact that RouteOne provides access to our captive and all our non-captive finance sources drives us to use the system to process 100 percent of our credit applications."

Jurecki added, "We thank all of them (dealers who offered input) for their support on this project and plan to continue earning their business one application at a time by providing the best tools in the business."