CARY, N.C. — Dealers and executives now have valuable and timely subprime financing market information on their desktops and laptops 24/7 with the launch this week of, which is the companion to SubPrime Auto Finance News. Additionally, publishers announced that SubPrime News Update, a companion e-newsletter, will hit inboxes this Wednesday afternoon, offering the latest tips and information available in the industry.

Packed with the latest market information and updated multiple times daily, is designed to provide dealers, finance managers, funding executives and other used car industry professionals with the very latest and most compelling information available. Multiple channels of content offer visitors information in several areas of the complex marketplace, including latest news, funding, legal/compliance, personnel moves, capital markets, new businesses openings and much more.

In addition to the Web site launch, beginning tomorrow, thousands will receive SubPrime News Update, a weekly e-newsletter that will feature the latest breaking news in the market. Both the electronic media are created to fit hand-in-glove with the print media — SubPrime Auto Finance News, which will launch Oct 9 with an initial circulation of 50,000 dealers. Published by Cherokee Publishing Company, SubPrime's circulation blankets the United States and Canada and will be delivered twice a month.

Advertising space closes for the premier issue of SubPrime Auto Finance News on Sept 22, so act quickly, as space is filling up fast.

For more information about SubPrime Auto Finance News or to discuss advertising opportunities, visit, or call (800) 608-7500.