CARY, N.C. — Looking at the first half of this year, the SubPrime Auto Finance News team found that unique visitors to the site are up 97.36 percent over the same period of last year.

This basically means that the number of new visitors to doubled over last year.

"This has been an unbelievable year of growth for this auto finance publication," said Bill Zadeits, association publisher and vice president. "The incredible growth on means great advertising opportunities for companies looking to connect with auto professionals. Every week we are getting more subscribers to our e-newsletters and more visitors to our site."

In fact, according to Jon Parks, online media manager for S&A Cherokee, SubPrime's parent company, the number of page views for the site is also up, growing a significant 111.68 percent over this time last year.

"Our readers and subscribers are a big part of this growth as they've continued to visit the site for news for the auto finance sector and help us promote the site by sharing it with their contacts in the industry," said Parks.

Along with all the SubPrime e-newsletters and print publication, the Web site plays an integral part in the SubPrime brand, Zadeits pointed out.

For more information on advertising opportunities and special deals available, contact Zadeits at

To offer editorial suggestions or tip off the editorial team about news in the industry, contact Jennifer Reed, editor, at

"I always welcome feedback, so please don't hesitate to write me about what you think of our publication and e-newsletters, or just to talk about the challenges facing the industry today. I want to send a big thank you to everyone in the industry for their support in helping us grow SubPrime," Reed concluded.