ST. LOUIS -

Dealerships that offer Wise F&I products now can direct their vehicle buyers to YouTube to help boost possible sales in the finance office.

Wise F&I recently launched a YouTube channel featuring product videos about voluntary protection products. Wise F&I explained that these videos are educational and provide product information in a manner geared to be easily understood.

“We are always looking for ways to further support our automotive dealer partners. We feel by providing videos as a marketing resource, the dealerships have the ability to educate the consumer on the benefits of the voluntary finance and insurance products they are offering,” Wise F&I president Matt Croak said.

The Wise F&I channel available here features a video for each of its products — GAPWise, WiseCARE, WiseTVP, WiseMVP, VALUEWise, TIREWise, THEFTWise and KEYWise.