BIRMINGHAM, Ala. — Regions Bank has partnered with TrueCar Inc. in an effort to make vehicle shopping easier for its users.

Regions Bank customers and non-customers can now research, shop for,
finance and insure a new or used vehicle through the Regions Auto Center
housed on the company's website at regionsautocenter.com, the company explained.

The new, free service from the bank is powered by TrueCar.

"We know that buying a vehicle is one of our customers' single largest
financial decisions and providing the Regions Auto Center on regions.com
is another way we are helping our customers save time and money," said
Tom Lazenby, senior vice president and head of Regions Dealer Financial
Services.

"The Regions Auto Center allows customers in the 16
states we serve to research, shop for, finance, and insure their vehicle
all in one place; and, through our partnership with TrueCar, we are
able to offer a hassle-free buying experience and detailed pricing
information for both new- and used-car purchases," he continued.

On top of researching and shopping for a vehicle, the Regions Auto
Center "gives consumers the option to estimate the value of a trade-in
vehicle, request financing for their vehicle purchases, obtain insurance
quotes from multiple carriers through Regions Insurance and purchase a
vehicle protection plan," the company explained.

"Regions Bank
is one of the largest providers of consumer banking in the nation, and
we're thrilled to help expand what they already offer to their
customers," said Bernie Brenner, executive vice president, business
development for TrueCar. "We look forward to helping them enjoy a
hassle-free car buying experience through the Regions Auto Center."