Agora Data reinforced its team again on Tuesday with a professional with a vast background at dealerships and industry service providers.

The fintech company that provides technology, capital and guidance with predictable contract performance and analytics for the subprime automotive industry hired Robin Dukes as vice president of strategic alliances.

Agora highlighted Dukes has an impressive leadership background in many areas of automotive including fixed ops, F&I, income development, aftermarket and ancillary products and services. She recently spent 12 years with Solera and Spireon as national vice president of sales.

The company mentioned Dukes also has been a trusted industry consultant, leveraging her 20 years working in various sales positions in dealerships as general manager, general sales manager, finance director, and finance manager for various franchise and independent dealerships throughout the U.S.

“Robin is an effective leader with an extensive background, experience, and relationships in retail automotive as a reliable resource who will help car dealers realize more profitability and growth,” Agora Data senior vice president Chris Barry said in a news release.

“Robin’s exceptional customer service combined with her high energy and passion for the automotive industry contributes to her years of exceptional success,” Barry continued.

Agora is asking Dukes to be responsible for leading nationwide efforts, collaborating with ancillary product providers, affiliations, their agents and other trusted partners of dealerships to increase a dealership’s profitability.

“I’m thrilled to be with Agora as they are leading auto finance innovation and delivering a unique opportunity for dealerships to realize income development,” Dukes said. “Agora is an extension of the dealership’s team focused on improving production and increasing revenue.”

Earlier this month, Agora welcomed long-time Wells Fargo executive Sharon Mancero as managing director.