Two years before the Great Recession started, Endurance Warranty Services opened operations as a provider of auto protection plans to consumers and dealerships across the U.S.

Now two decades later, Endurance is celebrating with a look back at its milestones, drivers and dealers served, and what comes next for the company that can help consumers manage the financial impact of unexpected vehicle repairs.

“Reaching 20 years is an important milestone for any business,” Endurance chief executive officer Justin Thomas said in a news release. “But for Endurance, it reflects the trust our customers place in us and the consistency our team brings to giving drivers a reliable, straightforward experience.”

Endurance has grown into a nationwide organization supporting customers in nearly every state. Since 2012, the company has paid more than $730 million in automotive repair claims.

During the past five years, Endurance mentioned that it has continued to invest in new products, technology, and overall customer experience. Those moves include expanded protection plan options and the ability for drivers to shop and purchase coverage entirely online.

Most recently, the company invested in its digital toolkit with an enhanced customer portal where drivers can access their contracts, claims, and benefits from any device, and features that have expanded self-service options across the board.

In addition, Endurance has deepened its repair network, earning recognition as a founding RepairPal Elite Partner and continuing to work with ASE-certified facilities nationwide.

The company also established a VIP Repair Network, giving customers faster access to trusted shops and a more predictable experience when a repair comes up.

In 2025, Endurance earned Better Business Bureau (BBB) accreditation with an A rating.

Furthermore, the company expanded its community work through Endurance Cares, with charitable funding directed toward automotive education, transportation access, and local community support.

“As we head into the next chapter, our focus is simple: keep getting better for the drivers who count on us,” Thomas said, while adding “20 years is a strong foundation, and we intend to build something even better on top of it.”