POWAY, Calif. — First Advantage CREDCO, a provider of automotive sales leads and credit reporting solutions, recently announced the availability of an upgraded bankruptcy leads system.

Now integrated with the company's online service center, CREDCOservices.com, participating U.S. dealers can take advantage of an improved Web-based interface for easy lead management, automatic lead delivery, professionally designed fulfillment letter templates and more, officials indicated.

The upgraded bankruptcy leads system features automatic lead delivery via e-mail on a daily basis. Prompt electronic notification allows dealers to act quickly on prospects that are potentially in-market for a new or used vehicle. Moreover it allows dealers to efficiently manage the sales and leads cycle, executives pointed out.

"The integration of our bankruptcy leads solution makes it even easier for our dealer-customers to conveniently and securely select the leads they need to reach their target audience," said Eric Rumsey, president of First Advantage CREDCO.

"Dealers can now better manage the bankruptcy leads process, plus access and manage a broader offering of quality consumer prospects that include Internet, demographically targeted and subprime leads from a single, convenient location," he added.

The bankruptcy lead-fulfillment process has been modified to deliver newly designed prospect letter templates, featuring variable data fields for customized messaging, and twice-weekly mail drops for prompt delivery of promotional campaigns. Dealers also get a free monthly tracking report, Lead IQ, to monitor vehicle sales and their specific campaign results.

Launched early last year, the CREDCO Service Center was designed to provide dealers with convenient 24/7 online access to First Advantage CREDCO's products and services.

With credit reporting services at its core, the online service center provides access to the company's growing family of products, which includes lead generation solutions, identity verification, compliance and portfolio management tools, officials said.

First Advantage CREDCO's bankruptcy leads are part of a larger suite of lead-generation tools called Lead Prospector Solutions.

For more information on First Advantage CREDCO's Lead Prospector Bankruptcy solution, visit www.CREDCOservices.com, or call (866) 229-8219.