GWC Warranty, a provider of used-vehicle service contracts and related finance and insurance products sold through dealers, recently announced the addition of Melissa Roberts as the new marketing manager.

As a member of the marketing department, GWC explained Roberts will be responsible for developing and implementing a comprehensive customer strategy focused on engaging and retaining GWC partners by designing a customer experience aimed at helping them sell more cars and increase profitability.

Roberts brings to this role nearly a decade of experience in research and analytics for international business-to-business manufacturer, InterMetro Industries, in Wilkes-Barre, Pa. She most recently held the title of product manager, data & services, responsible for developing and managing the company’s portfolio of extended warranties and service contracts.

Having graduated summa cum laude from the University of Pittsburgh in 2006, Roberts is also an accomplished project manager having received training in risk management and project management from Pennsylvania State University.