CARY, N.C., and PHOENIX — Tomorrow is the deadline for all non-prime lenders looking to participate in the special August SubPrime Auto Finance News edition that will be mailed out to thousands of dealers throughout the country.

To be sure to be included, e-mail SubPrime Auto Finance News editor Jennifer Reed at by Wednesday of this week with a brief overview of services, what states your company works in and where dealers can go to learn more information, such as a Web site or an executive.

Photography, including shots of headquarters or top executives, is also welcome.

"Despite all the negative news lately about non-prime and subprime lenders pulling back, there are still quite a number out there serving dealers," explained Reed.

"The response to this special edition has been very positive, but we want to make sure we're including as many lenders as possible. Any lenders who have not yet e-mailed will need to do so ASAP to be included in this special listing," she stressed.

To ensure the list is as deep as possible, SubPrime Auto Finance News partnered with, which maintains an internal lender directory to supplement its Guaranteed Marketing programs, to develop its list indirect auto lenders.

"When we started this project, we did not expect this level of initial encouragement," said Robert Davies, president of "Because we offer a money-back guarantee on all our subprime advertising products, we have maintained an internal lender list for quite some time now. 

"However, I underestimated the value of a non-biased lender directory. We have had several responses from dealers, lenders and industry affiliates providing information and support. Thank you to all who have provided their input," he added.

Shortly after the publication is mailed to its 50,000-plus readers throughout the country in August, the list will be uploaded to the SubPrime Auto Finance News Web site, with plans to update it on a continual basis.

Special incentives are available for lenders who elect to advertise in this unprecedented August edition, to learn more, contact Bill Zadeits at