LOS ANGELES — Dealer management solutions provider Nowcom recently revealed it has hit a company milestone.
Now offering 13 products on DealerCenter.net, the company announced it has passed the 10,000 dealer mark.

“Our objective is to continue to increase our dealer base, as well as our product penetration per dealer. To achieve this, we will continue to add new and innovative products to DealerCenter and also increase our sales force” said Rufus Hankey, president of Nowcom. 

Furthermore, a third of the company’s total revenue comes from these very same dealer clients.

“Nowcom’s revenue from its dealer base has reached $1.3 million,” the company shared.

And what do they attribute their success with dealers to?

“The key to this success resides in the symbiotic relationship that Nowcom and Westlake Financial Services share in their approach to the market,” officials explained.

Further commenting on this point, Hankey said, “Both our companies owe much of their success to the fact that they share the common goal of providing the dealer a smooth, automated, and integrated experience in DealerCenter.

“As a result Nowcom benefits from the 271 Westlake sales reps that drive dealers to DealerCenter for one purpose, while Westlake benefits from Nowcom’s 17 sales reps that assist in training dealers to use DealerCenter for other purposes,” he continued.

And in light of the company’s recent success, Nowcom has increased its number of employees from 95 at the end of 2011, to 160 employees by the end of April of this year.

The  majority of these additions are involved in the research and development side of the company.

“We always have more IT projects in the queue than there are developers to execute them. This will certainly accelerate our innovation and delivery to the marketplace”, says Jay Kamdar, executive vice president of Nowcom.