FARMINGTON HILLS, Mich. -

Earlier this week, RouteOne announced that Friendly Finance Corp. is now available as a fully integrated lender on the RouteOne platform.

Dealers who have a relationship with Friendly Finance can now process credit applications electronically to Friendly Finance through RouteOne.

Friendly Finance is a subprime lender specializing in providing customers with auto loans before they have been discharged from a Chapter 7 or Chapter 13 bankruptcy, as well as customers with multiple bankruptcies.

Though the company specializes in the open bankruptcy market, Friendly Finance purchases contracts for all types of subprime customers.

Friendly Finance maintains relationships with franchise and independent dealers in Arizona, Colorado, Delaware, Georgia, Illinois, Indiana, Kansas, Kentucky, Maryland, Michigan, Minnesota, Nebraska, Ohio, Tennessee and Virginia.

“It's important to us that we offer a wide variety of finance sources to our dealers so that they can assist customers who would normally not be able to obtain vehicle financing,” RouteOne chief executive officer Mike Jurecki said.

“We are pleased to add Friendly Finance to our platform of more than 1,000 finance sources and broaden our pipeline for dealers,” Jurecki continued.

Friendly Finance president Steve Pittler added, “We are very excited about the benefits RouteOne’s technology will bring to our dealers and our own business. In addition to being able to electronically submit credit applications and obtain fast responses, our dealer customers will also enjoy the benefit of accessing real-time application and funding status information, along with up-to-the-minute rates and program information.

“We expect to see an increase in efficiency and overall production, with improvements in the level of communication and service we continue to provide to our dealers,” Pittler went on to say.