LOS ANGELES, Calif. — Westlake Financial Services has launched a newly redesigned Web site.

This is the first major redesign of its Web site in almost four years, executives reported.

"The primary goal was to have a simple clean approach that was easy to navigate and understand in order to provide the best level of service for our customers," explained Rich Damschen, marketing analytics and business strategy manager.

"Whether they are dealers or currently have loans with us, they have uniquely different needs. By identifying their needs we were able to guide them through an optimized path to better serve them," he continued.

He went to indicate that the new design includes a major change to the company's customer-focused approach to navigation to it easier to achieve "what you needed to do based on who you are. 

For a visiting dealer this can be getting general information to become a partner with the company. For our current dealer partners, the upgrade will show our other products and offerings, as well as highlighting technological advancements. 

Customers with Westlake loans have two distinct paths: self service or a direct line to customer service to address special needs and field questions, officials said.

"We met with the various business units to determine the needs and how to best serve our customers. Once we had the requirements we met with our programming and design teams. By incorporating so many talented individuals in the process we were able to quickly turn around the desired results," Damschen stated.

Future Web site plans in the coming weeks and months include a Spanish version of the site, direct integration with Westlake's CRM platform, and live online chat for customer service, the company indicated.

For more information on Westlake Financial, including markets served and financing products available, visit www.westlakefinancial.com.