Outsell announced Thursday several enhancements to its buyer-detection product, BuyerScout, which aim to help dealers better manage their energy toward sales.

The BuyerScout solution now features integration with dealer CRMs via Outsell Connect and a simpler “most likely buyers” report aimed at improving ease-of-use for dealers.

According to Outsell, the new features make BuyerScout the first machine learning-powered analytics solution for dealerships. The company says BuyerScout is also the most popular add-on in Outsell’s flagship Outsell Fuel multi-channel customer engagement platform.

“The response to Outsell BuyerScout from dealers has been nothing short of amazingly positive,” said Mike Wethington, Outsell’s founder and chief executive officer. “Nearly every dealer that signs on for the Outsell Fuel platform now buys BuyerScout as well. It provides valuable intelligence about customers and prospects that they just can’t get any other way.”

BuyerScout is powered by a core of proprietary analytics models which predict consumer behavior to help dealers identify, understand and speak to individual customers and prospects to generate more sales. The models constantly react to new data through its machine learned dynamic predictive models.

After analyzing behavioral trends and tracking consumer engagements, the program alerts dealers when its current customers and prospects are in the market. The company says that the initial results on the upgraded BuyerScout models show an increase in conversion rates of up to 5.1 times and up to 2.1 times higher volumes of identified in-market buyers.

For more information on BuyerScout, visit its site here.