MISSISSAUGA, Ontario -

Manheim Canada has teamed up with Leader Auto Resources, a North American auto dealer cooperative, to roll out a pilot program that will give discounts to LAR dealer owners when they utilize auction services at the Manheim Montreal auction.

“This is a significant partnership for Manheim Canada and a natural fit for LAR as it expands its service offering to its dealer owners,” stated Jay Van Leeuwen, Manheim Canada’s director of marketing and dealer services.

“Both of our organizations have a long history of providing outstanding services and value to the dealer community,” he continued. “By joining forces with LAR, we will be able to leverage their relationships to build awareness of and share some great benefits with dealers in this important market.”

There are 900 dealer owners within LAR in Quebec, most of which are at new franchised dealerships.

Per the partnership, these LAR dealers can tap into discounts for buy-and-sell fees, reconditioning services as well as pre- and post-sale inspections when they visit Manheim Montreal.

“We’re excited about this partnership with Manheim Canada as it allows us to offer our dealer owners a new range of value-added services for their dealerships,” stated Claude Dauphinais, national manager for LAR.

“By tapping into the buying and selling power of Manheim, our dealer owners will gain access to unparalleled sales channels in the vehicle remarketing industry — both in-lane and online — for their inventory,” Dauphinais added.