Triple crowns & 20-year runs for award-winning Michigan, Texas dealers
The award-winning team at Mercedes-Benz of Sugar Land. Image courtesy of dealership.
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Zeigler Auto Group is on quite the dynastic run.
For the 20th consecutive year, the retailer has earned recognition as one of West Michigan’s Best and Brightest Companies to Work For.
That program is designed to spotlight “organizations that distinguish themselves through forward-thinking leadership, strong employee engagement, and a commitment to creating meaningful workplace experiences,” according to a news release.
Aaron Zeigler is president of the Kalamazoo, Mich.-based dealer group.
“Michigan is where the Zeigler story began, which makes earning this recognition for the 20th consecutive year especially meaningful,” Zeigler said in the release.
“This milestone is a direct product of the incredible people across our organization who bring our D.R.I.V.E. core values to life every day through Development, Reputation, Integrity, Vision, and Execution,” he said. “Their commitment to our culture, our customers, and one another has made Zeigler a place where people can grow, succeed, and do meaningful work.”
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Mike Van Ryn, vice president of talent development, added: “Winning the West Michigan Best and Brightest Companies to Work For award for 20 years is truly a humbling honor for our teams! We owe this to our team members across the group and the level of customer service they provide as well as the culture they build to work day in and day out.”
Houston-area dealer completes sweep
Down in Texas, Mercedes-Benz of Sugar Land has won a pretty sweet award, too.
The dealership said Wednesday it earned “Silver” honors in the Telly Awards for its “Performance” television advertising campaign, giving the racing-inspired advertisement a “Triple Crown” sweep: the campaign also won “Gold” honors at the respective international MarCom Awards and Muse Creative Awards.
“Three independent panels, three separate competitions, and one incredibly dedicated team,” said Derek Brown, vice president of marketing at Mercedes-Benz of Sugar Land. “‘Performance’ didn’t happen overnight. It was the result of hard work, creative trust, and a shared commitment to telling Mercedes-Benz of Sugar Land’s story the right way — rooted in our passion for motorsports, our deep ties to this community, and our belief that we stand for something far beyond the showroom.
“Being recognized by MarCom, Muse, and now honored with a Silver Telly Award is a testament to every person who pushed this campaign to be its best. We don’t take a single moment of it for granted.”