CARY, N.C. -

The Pre-Owned Automobile Dealers Alliance wants to help stores maintain strong Fourth of July weekend sales momentum by highlighting how a franchise dealer and an independent lot owner are using CarMark Certified to keep units turning and profit climbing.

The next free edition of the POADA’s Pre-Owned LIVE Webinar series is set for 2 p.m. ET on Tuesday. That’s when two dealer owners will join two POADA officials to discuss how free membership into the alliance can provide access to the CarMark Certified program and the benefits it can provide.

The Webinar titled, “CarMark Certified Pre-Owned — A CPO  Program for ALL Dealers,” is set to include:

—Graham Edwards, owner of Albany Honda in Albany, Ga.
—Ken Champagne, president of Champagne Motor Car Co., in Willimantic, Conn.
—David Colville, national director of CarMark Certified.
—Bill Zadeits, managing director of POADA.

Edwards and Champagne are scheduled to share how their stores have applied the CPO program to boost their sales performance through a program that incorporates a host of exclusive attributes:

—Administered by EasyCare, a nationally recognized warranty company.
—No franchise fees and no territories.
—Franchise dealers can certify non-OEM units.
—Former franchise and top independents have the franchise feel without the franchise fee.

Dealers can complete the free registration for the Webinar here.

For more details about POADA, visit www.POADA.biz. And for more information about the CarMark Certified program, visit www.CarMarkCertified.com.