BOCA RATON, Fla. –

Black Book Online announced Wednesday that it is now providing its Activator Complete lead-generating module for Asbury Automotive Group, which will include the product on 52 of its dealerships’ websites.

Activator Complete collects the following information from shoppers on a dealer’s website: the make/model in which the shopper is interested, the trade-in value of the visitor’s current ride and a credit score estimate.

This is designed to offer dealers robust leads straight from their own websites. Citing an internal survey, Black Book indicated that two-fifths of dealers believe that leads generated throughout their own sites are the strongest.

“We’re delighted that Asbury will be featuring Activator Complete on so many of its retail store websites,” said Mike McFall, president of Black Book Online. “The product is an exceptional way to foster relationships mutually beneficial to both dealer and consumer. We couldn’t be more pleased that such a dynamic organization is joining our expanding client roster.”