REDWOOD CITY, Calif. -

OPENLANE announced dealers now have the chance to obtain a free 30-day Buy-Back Guarantee Plus plan on qualifying purchases via its U.S. Open Auction throughout August.

The company explained Monday that dealers who purchase dealer-consigned and rental inventory on OPENLANE will automatically be enrolled in the Buyback Guarantee Plus program this month. OPENLANE highlighted this program is geared to allow dealers to return the vehicle to OPENLANE within 30 days of purchase if they are not satisfied.

Additionally, officials pointed out dealers who list vehicles for sale on OPENLANE can benefit by having the free 30-day Buyback Guarantee Plus associated with their listings on OPENLANE in an effort to make them more attractive to buying dealers.

The main points of offering include:
—No post–sale inspection required.
—A 30-day qualifying period for Buyback.
—100 percent of the OPENLANE buy fee is reimbursable.
—The first $300 in transport fees is reimbursable.

Officials went on to mention the OPENLANE 30-day Buyback Guarantee Plus program also covers:

—100 percent of the vehicle purchase price, minus a $500 deductible. Any floor plan, payment processing, reconditioning or remarketing fees and taxes are not reimbursable.

—Reimbursement of vehicle purchase price is capped at 104 percent of mileage-adjusted Black Book wholesale national average price as calculated on the online purchase date.

OPENLANE emphasized that it will also continue to offer its standard 10- and 30-day Buyback Guarantee programs on remaining vehicles throughout August.

“I love the OPENLANE Buyback Guarantee Plus program. There’s nothing like it as I get a full 30 days to return the vehicle, don’t have to order a post-sale inspection, get a full refund of my buy fee and part of my transport costs are covered,” stated Mark Bernicker, owner of Bernicker Auto Sales in Cornwall, N.Y.

“Plus when I list vehicles for sale on OPENLANE.com, my cars will be more attractive to buyers as well,” Bernicker added.

In addition to the free 30-day Buyback Guarantee Plus program, OPENLANE will be offering a number of special promotions for dealers throughout this month. These offers include:

—25 percent off transportation fees. The company noted this offer is eligible only on dealer-consigned inventory purchases on OPENLANE.com and OPENLANE.ca in the U.S. and Canada. The discount only applies to CarsArrive transport ordered at the same time as vehicle purchase and does not apply to transport purchased at any other time.

—$30 Third Party Inspections. OPENLANE said dealer-consignors can offer potential buyers greater confidence in their vehicle listings and improve their sales success rates. Dealers can order a third party inspection for their vehicle listings during the month of August for a flat fee of only $30 per inspection, regardless of the number of inspections ordered at one time. Offer is only valid in the U.S.

—Free Third Party Inspections for Dealers. Dealers may be eligible to have the cost of all of their TPIs paid by OPENLANE during the month of August. Dealers should contact their OPENLANE representative for details on how they can qualify for free TPIs this month. Again, the offer is only valid in the U.S.

“OPENLANE’s promotional offers are geared toward providing buyers and sellers of used wholesale vehicles the protections essential for making fast and efficient transactions online,” company officials emphasized.

For more information and terms for the Buyback Guarantee Plus offer or for the transport and TPI offerings this month, visit www.openlane.com/promotions.