MISSISSAUGA, Ontario -

In light of a more robust economy and the automaker’s global goals, Nissan Canada recently revealed that it is growing its dealer body.

In addition to bolstering its dealer presence, the company wants to optimize its current dealer body and make sure its customer experience is solid, with the goal of increasing market share.

As reported in Auto Remarketing previously, Nissan’s global chief executive office Carlos Ghosn rolled out the Nissan Power 88 business plans for fiscal years 2012 through 2016, aiming for worldwide market share of 8 percent. The plan also commits Nissan to investing more in brand, product and dealer networks in order to boost the customer experience.

Throughout the world, Nissan is aiming to expand its dealership count from 6,000 to 7,500.

“The optimization of our retail network and customer experience will help to put more Canadians behind the wheel of one of our best-in-class vehicles and is an essential complement to our global product investments,” stated Nissan Canada president Allen Childs.

“Expanding our dealer presence, effectiveness and customer experience is an essential complement to our vehicle line-up. Currently, our geographic coverage of the Canadian market is less than our key competitors,” he added. “Simply put, if we want to sell more cars and meet our global growth target of 8 percent of market share, we will need to provide our customers with improved choice through additional retail locations.”

Nissan Canada is leaning on the help of global experts to help the company make  its dealer strategy as efficient as possible. These experts are examining the Canadian marketplace to find where geographically the automaker would be best-served to expand.

They are also examining how Nissan Canada supports its dealers as well as the company’s customer-experience improvement strategies.

“While this won’t all happen overnight, we want to let Canadians know about our commitment to the customer experience and that they can expect to hear a lot more from Nissan in the very near future,” Childs added.

When asked by Auto Remarketing Canada, a spokesperson on behalf of Nissan Canada said the company has not yet determined “specific targets” like how many dealers will be added, the timeframe for additions and where in Canada they might expand.

Nissan Canada is waiting until the aforementioned study’s results are completed before making decisions.

Stay tuned to Auto Remarketing Canada for more details as they develop.