Latest Foureyes new-car research could preview easiest & hardest used vehicles to retail
Charts courtesy of Foureyes.
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Perhaps if the new version of a specific model retails quickly, the used version might, too.
And conversely, if it takes several leads to get that new model to a completed delivery, the same scenario might unfold with a used one.
That’s what used-car managers could glean from the newest study from Foureyes, which examined new-vehicle sales that require the most and fewest leads. The data is based on analysis of more than 985,000 sales across U.S. dealerships from Jan. 1 to June 15.
Which vehicles led the charts? Foureyes found the Volkswagen ID. Buzz averaged 12.9 leads per sold VIN, the highest of any model in the study, while the Jeep Cherokee averaged only 2.1.
“A lead-to-sale number always has a story underneath it,” Foureyes founder and CEO David Steinberg said in a news release. “A halo car runs up the count because people love looking at it. A work van moves on almost nothing because the spec is already set. The dealers who read those differences make sharper calls on pricing, stocking, and where to put their marketing dollars.”
Foureyes explained the top of the hardest-to-sell ranking is concentrated in two clusters: electric vehicles and performance models.
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Analysts found that five of the top 10 hardest vehicles to sell are either EVs or plug-in hybrids, including the Kia EV6 (8.5 leads per sale), Ford F-150 Lightning (7.5), and Chevrolet Silverado EV (8.2). Performance models, including the Honda Civic Type R (9.3), Chevrolet Corvette (8.9), and BMW M4 (6.2), round out the top of the list.
The overall average across new vehicles was 3.3 leads per sale, but the median sat at just 2, pulled up by a smaller group of hard-to-move inventory.
Foureyes also noticed high-volume mainstream models dominate the easiest-to-sell rankings.
The Jeep Cherokee (2.1), Chevrolet Equinox (2.2), Nissan Rogue (2.2), Toyota Corolla (2.3), and Toyota Camry (2.4) all closed on about two leads, reflecting buyers who arrive with their decision largely made.
Analysts added that commercial and fleet vehicles moved even faster.
The Ford Transit Cargo Van and Ford F-350 Chassis each averaged 1.5 leads per sale, reflecting procurement-driven purchases where specifications are typically set before first contact with a dealership.
When broken down by body type, Foureyes reported cars averaged 3.5 leads per sale, the highest of any segment, driven by their concentration of EVs and performance models. SUVs averaged 3.3, trucks 3.2, and vans 3.1.
Foureyes reiterated the study analyzed 985,000 new-vehicle sales across U.S. dealerships from Jan. 1 to June 15, tracking distinct leads attached to each sold VIN. Rankings include makes and models with at least 200 sold VINs across at least 20 distinct dealers.
Analysts added commercial vans, work trucks, and chassis vehicles are reported separately from retail models.
Foureyes is a dealership data platform that connects CRM, DMS, website, inventory, and vendor data into one clean, current picture of every shopper, then puts it to work for sales teams and partners. Foureyes serves approximately 3,000 dealerships across the U.S.
More information is available at foureyes.io.