After launching a pilot program last year, Spiffy said last week that it has expanded its partnership with MSX International and Hyundai Motor America to begin rolling out mobile service capabilities across Hyundai’s U.S. dealer network.

With the expanded partnership, Spiffy will provide its end-to-end mobile service platform to additional HMA dealers, while MSX will lead implementation and field execution, working with HMA to train, deploy and scale mobile service.

HMA is providing participating dealers with “substantial” earn-back incentives for a limited time.

In a news release, Spiffy says the program expands capacity of the service department and boosts customer satisfaction.

“As service departments face growing demand and limited in-bay availability, mobile service enables HMA dealers to shift eligible work out of the shop and deliver it directly at the customer’s home or workplace — freeing up fixed operations capacity, reducing scheduling friction, and creating a more convenient service experience that strengthens customer loyalty,” the company said in the release.

Added Spiffy CEO Karl Murphy, “Mobile service is no longer an experiment in automotive retail, it’s a strategic capability for dealers that want to increase service capacity, improve customer retention, and meet the expectations of today’s convenience-oriented consumer.

“What makes this partnership exciting is that Hyundai, MSX, and Spiffy are aligned around operational execution at scale,” Murphy said. “The pilot proved that when dealers combine the right technology, implementation support, and operational processes, mobile service can drive measurable business results quickly. We believe Hyundai is positioning its dealers to lead the next generation of fixed operations.”

The goal for this year is to bring the program to 150 HMA dealers, with more expansion planned for 2027.

Michael Poirier, who is vice president of aftersales and customer experience at HMA, noted; “The success of the pilot made it clear that mobile service is a valuable opportunity for our dealers and our customers. With Spiffy’s technology and MSX’s implementation expertise, we’re confident in our ability to scale this capability across the network.”