Add DAS Technology to the list of service providers that have revamped their offerings in part because of a crackdown on vehicle pricing orchestrated by the Federal Trade Commission.

The company on Thursday highlighted a segment of the newly launched Dealer Digital Intelligence (DDI) — the next evolution of its Dealer Digital Evaluation (DDE) platform — came in response to evolving FTC guidance and enforcement around vehicle pricing.

DAS Technology said DDI also adds pricing transparency monitoring, helping organizations identify issues that could affect customer trust and regulatory compliance.

Kevin Cravo is sales director at Royal Automotive Group.

“DAS Technology has been a trusted partner, providing the data and insights our team needs to make informed decisions across our dealerships,” Cravo said in a news release from DAS Technology. “Dealer Digital Intelligence builds on that foundation with a broader view of performance and benchmarking that we’re excited to put into practice across our organization.”

DAS Technology pointed out that DDI was built for large dealer groups, OEMs, franchisors, Tier 2 organizations, and other agencies. The company said DDI can provide actionable business intelligence across entire dealer networks and can quickly reveal where each dealership is winning or losing the race for consumer attention in traditional and artificial intelligence search results.

DDI also introduces a new enterprise framework for measuring dealership performance across today’s digital buying journey, including AI search visibility, online reputation, business listings, website experience, website price transparency, and social presence.

As AI transforms the way consumers research and choose retailers, DAS Technology co-founder and CEO Alexi Venneri acknowledged traditional measures of digital performance are no longer enough.

Dealer Digital Intelligence builds on DAS Technology’s Dealer Digital Evaluation platform by helping OEMs and dealer groups measure, benchmark, and improve the digital signals that influence how dealerships are discovered and selected by consumers online.

Responding to ongoing shifts in consumer behavior, DDI can combine AI Search visibility, website pricing transparency, and enterprise benchmarking into a standardized 100-point score.

Furthermore, organizations can evaluate every rooftop, identify performance gaps, measure improvement over time, and prioritize specific actions that increase visibility, leads, and sales in each market.

“As consumers are armed with more tools, including AI, to research and find retailers, and as regulations around price transparency increase, dealer groups and OEMs need a platform like DDI to give them a competitive advantage that provides actionable tactics for improvement,” Venneri said in the news release.

“AI-powered Dealer Digital Intelligence was built to uncover opportunities and provide actionable tactics to generate higher ROI across advertising channels and increase revenue holistically for each location,” she continued.

Venneri added that each location is assessed using a standardized score, enabling leadership teams to benchmark rooftop performance, identify specific opportunities for improvement, and compare results across entire dealer networks.

She also mentioned the framework is configurable to align with each organization’s priorities and reporting requirements.

“Designed for enterprise organizations, field teams, and individual dealerships alike, DDI delivers actionable insights at every level, from network-wide benchmarking to dealer-level performance scorecards,” DAS Technology said.

Dealer Digital Intelligence is now in-market and available for OEMs and dealer groups.

For more information or to schedule a live demonstration, visit www.dastechnology.com/oem-programs.