OfferWerks used artificial intelligence to consolidate capabilities of five specialized automotive technology firms. The result is dealer clients getting an agentic AI layer for a more transparent online shopping and purchase experience.

OfferWerks integrated suite of services is focused on automotive payment calculation, offer presentation, and disclosure compliance using native tools and software for automotive retailers and the technology providers that serve them.

The company was formed through the blend of LeaseGenius, VinWhiz, ContactLogix, Autotek, and FinServ Group, LTD, according to a news release.

Designed to generate and audit priced inventory, payment offers, and advertising listings to meet federal and state regulatory requirements, OfferWerks said it can help dealers eliminate friction in the buying process while closing transactions faster and more profitably.

OfferWerks can embed automated compliance checks directly into the workflow that powers payment and offer presentations, allowing potential issues to be caught before a price, rebate, or payment term is published in a public advertisement or inventory listing.

“Dealers shouldn’t have to choose between speed and compliance,” OfferWerks president Jerry Thompson said in a news release. “Our goal is to provide retailers and their technology partners a practical way to review inventory and offers for risk areas (hidden fees, conditional rebates, financing conditions, add-ons, and unavailable inventory) before the customer experiences them.”

OfferWerks serves dealers, dealer groups, OEMs, and value-added resellers (VARs). Its compliance review capability operates alongside OfferWerks’ payment and incentive engines, delivering ZIP-code level rebates, incentive data, finance, lease, and cash fundable offers for U.S. and Canadian vehicles.

Other key capabilities of the AI-assisted platform include:

—Pricing and advertising conflicts: Identifies offers that may conflict with Federal Trade Commission (FTC) regulations regarding all-in advertised prices, conditional discounts, and financing-tied offers.

—Listing accuracy and inventory integrity: Highlights inventory representation issues, including unavailable or incorrectly listed vehicles such as what’s been dubbed “phantom inventory.”

OfferWerks is a technology assist that can help retailers and technology partners review prices and offers before and during publication.

The platform can complement a dealership’s existing legal counsel, compliance protocols, and required FTC Safeguards Rule controls for finance data.

“The industry moves fast — inventory, incentives, and ads update constantly,” said John Fachko, general manager and partner at OfferWerks. “We’ve built OfferWerks to help our partners keep up without leaving the customer — or the dealer — exposed on the basics of clear, honest offers.”

Dealers, dealer groups, OEMs, and technology partners interested in platform enrollment, integration, or partnership opportunities can contact OfferWerks at [email protected].