Auto Remarketing and Used Car Week are showcasing the dealers who are changing what it means to be an auto retailer through a new program called “Game Changers in Auto Retail,” presented by Conversica.

The inaugural honorees will be recognized on site next at UCW during an awards program and several will participate in a panel discussion during the event. They will also be spotlighted in the December issue of Auto Remarketing.

Next up in our Game Changers honoree Q&As is Andrea Anderson, a Cadillac salesperson with Andrews Cadillac.

What does it mean to be car dealer in 2026 and how has that definition changed since you’ve been in the industry?

Dealerships and the way we do business has evolved. Not only with pricing but how we attract customers. In 2012 when I started we relied on walk-in traffic. There were very few internet leads and online pricing wasn’t really a requirement.

In 2026, dealerships are now expected to be transparent. Being an easy place to do business is important. Sales people that have an online presence are attracting customers from all over because of the personal touch and trust. Customers are not just walking in. They are doing online and social media research.

What inspired you to start your journey as a content creator on social media?
I knew I was great at my job – just needed more people to know who I was.

How would you describe your approach to videos/content? Would you say it is different than other creators in the automotive space?

I focus on creating valuable content that teaches people something. If I can entertain and educate those are the videos that get view, follows, shares and creates deals in the future. I also try to show who I am — as a person and someone at work. I also like to show more of life around the dealership with my coworkers. Makes us feel like real people and customers walk in more comfortable because it seems like “they know us.”

What were some keys for you to growth in carving out your niche, both as a retailer and as a creator?
Consistency, trying out different video concepts, showing more of what things I experience, really focusing on educating people. I know not everyone will be in the market for a Cadillac and that is fine — if I can help someone understand how to buy a car more they will find my content valuable and maybe they know someone looking for a Cadillac and will pass on my info.

Either way, I get views, action and someone feels better about their car deal. It’s a win-win for everyone. I always focus on the long game and that has helped so much with sales and creating content.