NASHVILLE, Tenn. –

The recent Thanksgiving weekend was largely a success for dealers, and it appears the shopping mall craze of Black Friday didn’t deter much traffic away from automotive websites, according to Dataium.

In fact, the websites of two luxury brands — BMW and Cadillac — actually attracted more shoppers on Black Friday than they normally would have on a Friday. The number of unique visitors for BMW climbed 9 percent (compared to a typical Friday level), and Cadillac enjoyed a 6-percent lift in traffic.

Overall, auto websites saw less than a 6-percent dip in traffic on Black Friday, compared to the number of visitors on a typical Friday. A year ago, the decline was more than 200 percent.

And for dealers, their website traffic and online lead submissions were steady.

“Overall this was a good Thanksgiving weekend for most auto dealers,” noted Dataium chief executive officer Eric Brown. “The online interest generated over the weekend should translate into improved sales over the remaining holiday season and through the New Year.”

Sharing some more statistics, Dataium found that Toyota and Mazda were each down about 13 percent.

Breaking it down by models, Black Friday’s “big winners” were the Lincoln MKZ — which saw online leads jump 1,475 percent over usual Friday numbers — and the Buick Enclave (up 531 percent).

Additionally, the Volkswagen Tiguan was also one of the models to show stronger searches and leads.