ATLANTA -

As dealers and other remarketers get started on another year in the wholesale arena, Manheim recently shared how a partnership between the auction company and Chapman Automotive Group helped push a significant increase in wholesales for the dealer group.

Prior to the exclusive partnership with Manheim, officials indicated Chapman had averaged weekly wholesales in the double digits.

They explained that Chapman sought the advice of Manheim Consulting, which provided a report detailing numerous opportunities to increase profitability by using Manheim’s remarketing services.

In late October of last year, Chapman moved its entire inventory to Manheim and concluded its first sale in-lane and on OVE.com in November.

Manheim highlighted that Chapman now has tripled the previous weekly volume and is forecasting to sell above 5,000 units a year with Manheim.

“Chapman believes in basic and important business principles, three of which are people, products and processes,” stated Eddie Espinosa, corporate general manager of Chapman Automotive Group, which has more than 20 locations in Las Vegas, Phoenix and Tucson, Ariz.

“Manheim embodies these principles, and their outstanding service coupled with their impressive array of products has allowed us to streamline many processes and become more efficient,” Espinosa continued.

As a part of this long-term partnership, Manheim indicated it will provide a weekly OVE.com sale for Chapman.

Officials noted any no-sales from the OVE.com sale will then be brought to Manheim Phoenix to be sold in-lane.

The auction company went on to mention Chapman has also taken advantage of Manheim Simulcast as a means to sell some of their inventory.

Manheim said Chapman’s performance is above the auction dealer consignment average.

“Manheim’s Condition Reports really bring a great deal of value to our Simulcast sales,” Espinosa added. “Buyers are willing to pay more because they are confident in the quality of the inventory.”

Manheim and Chapman have enjoyed a business relationship for more than a decade. Officials said this new partnership utilizes Manheim’s “one partner, one market” model, designed to provide an individualized and comprehensive solution based upon the needs of the customer. 

“Manheim is excited to be the full-service wholesale provider for leading retailers like Chapman Automotive Group,” commented Rob Touchette, Manheim’s general sales manager.

“We are pleased with the initial sales results and look forward to seeing how our sophisticated digital tools such as Bid and Buy, Make an Offer and Simulcast proxy bidding will create additional opportunities for Chapman,” Touchette concluded.