LAKE SUCCESS, N.Y. –

DealerTrack Holdings, introduced a new online inventory search and comparison solution this week that will be distributed by Chrome Data Solutions, a joint venture between DealerTrack and Autodata.

Officials explained this new tool — SmartFind — is tied to actual dealer inventory for manufacturers, portals, technology providers and dealers.

This new Web service, which can allow dealers to dynamically limit online vehicle selections on their Websites to inventoried vehicles, is designed to use proprietary “best match” search algorithms. The company said these algorithms are geared to return a ranked list of available vehicles in inventory, based upon a consumer’s specific search parameters.

The service then can allow consumers to perform robust comparisons of actual vehicles within inventory.

“In today’s market, consumers expect to perform more of the vehicle transaction process online than ever before. However, traditional inventory searches have been a stumbling point because they don’t link directly to current inventory at a particular dealership,” explained Amit Maheshwari, general manager of DealerTrack Data Services and Digital Retailing Solutions. 

“The SmartFind solution will integrate fully with the dealer’s existing online vehicle and inventory workflows to deliver timely and more accurate vehicle availability information and the ability to compare inventoried vehicles,” Maheshwari continued.

“We anticipate this solution will create a better user experience, increase dealership visits and ultimately, have a positive impact on sales,” he went on to say.

For more information about the SmartFind online inventory search solution, visit this site.

Furthermore, SmartFind will be on display in the DealerTrack Booth (No. 1751) at the upcoming National Automobile Dealer Association Convention & Expo, in Las Vegas.