NORFOLK, Va. –

Get Auto and Marchex Inc. this week announced a service partnership meant to offer dealers comprehensive, measurable reporting for inbound consumer calls.

The collaboration will provide GetAuto.com with call tracking and analytics technology that can help ensure the quality of leads provided to dealers and help dealers best channel their advertising dollars, the companies said.

“We are committed to providing valuable car-buyer leads to our dealers. As an automotive inventory site, it is important we are able to verify that the consumer inquiries we provide dealers are high quality,” said Owen Griffin, general manager of Get Auto, a division of Dominion Enterprises.

“This partnership allows us to monitor the call information that dealers receive from our website and our partnering sites to confirm their quality, as well as provide thorough reporting for each call," Griffin added.

Marchex reports that users of its Marchex Call Analytics system have increased returns on advertising expenditures by as much as 100 percent by leveraging its reporting features to confirm call quality and to drive mobile and online advertising optimization decisions.

“As the automotive industry continues to rebound, we are seeing heightened demand for advertising solutions that increase advertising performance,” said Rafael Jose, vice president of Marchex Call Analytics.

“Our call tracking and analytics platform, through the insights it delivers, allows automotive advertisers to optimize their advertising campaigns to generate high-quality inbound calls from customers with purchase intent," Jose added.