HOUSTON –

A new F&I product from GSFS Group is meant to boost long-term profits for dealers by driving direct traffic to their service departments.

GSFS Group recently announced the launch of its SecureNet Maintenance Plus, a reinsurable maintenance plan, which the company said is designed to drive traffic to a dealership’s service department, increasing profits and building dealership loyalty.

“Unlike traditional OEM maintenance plans that can be used for service at any franchised dealership, Maintenance Plus directs the customer back to the dealership where the vehicle was purchased,” said Steve Amos, president of GSFSGroup.

“The unique reinsurance feature provides dealers with a long term wealth-building opportunity. This represents a significant enhancement to the maintenance program product line available through GSFS Group,” Amos said.

With consumer benefits including general market service needs, the SecureNet Maintenance Plus service contract is available to dealers in various pricing and reimbursement levels, GSFS said, and with dealer-optional email service reminders.