Kia, HerHighway.com Partner to Raise Cancer Awareness via Nationwide Drive Event
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IRVINE, Calif. –
Women are hitting the road to spread the word about breast cancer and offer potentially lifesaving facts, in a collaboration between Kia Motors America and HerHighway.com.
Kia announced on Tuesday that it will partner with the site, which offers women bumper-to-bumper auto knowledge, to supply vehicles for Drive Breast Cancer Awareness.
The event is an eight-day, cross-country road trip which the companies say aims to raise awareness of breast cancer at pit stops along the way.
The drive will begin in Los Angeles on Sept. 25 and finish in New York on Oct. 2, which marks the start of National Breast Cancer Awareness Month.
Kia said more than 100 women will participate in Drive Breast Cancer Awareness, including breast cancer survivors, journalists, bloggers and race car drivers Shea Holbrook, Ashley Van Dyke and Melanie Troxel.
The drivers will make stops at various locations along the way to talk to the public about the event, and to raise awareness about breast cancer. Those interested can follow these drivers via Twitter, using the #HerHighway and #Kia hash tags.
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The Drive Breast Cancer Awareness campaign began in 2011 when founder and HerHighway’s editor in chief Christina Selter was diagnosed with a rare form of liquid breast cancer, ALCL. Selter will undergo a full capsulectomy to treat her condition a few weeks after the drive event, Kia reported.
For its part, Kia has agreed to provide vehicles for the drive including the 2013 Kia Sportage EX, 2013 Kia Soul and 2012 Kia Optima Hybrid.
“Kia is deeply committed to supporting HerHighway and the Drive Breast Cancer Awareness event, which delivers much-needed awareness toward a disease that affects approximately one in eight women in the United States,” said Michael Sprague, executive vice president, marketing & communications, KMA.
“Kia vehicles such as the Sportage, Optima and Soul are perfect vehicles for a cross-country road trip, and it is our privilege to provide these vehicles that will help HerHighway get the word out about breast cancer," Sprague added.
