Hyundai Rolls Out Interactive Online Tool for Elantra Fans

Hyundai is asking its customers the following question: “Is your driveway in need of a makeover?”
To celebrate the new Elantra GT, coupe and sedan, the OEM has introduced an online tool that “allows customers to style and tailor their favorite Elantra model, in the comfort of their home.”
The site, www.pickmyelantra.com — or what the OEM is callings its “Driveway Decision Maker” — allows customers to “test-drive” the Elantra on a personal level, the company contends.
“With the two additions to the Elantra family, customers now have the option of choosing between the GT, Coupe and Sedan,” said Steve Shannon, vice president of marketing for Hyundai Motor America. “Driveway Decision Maker lets users customize and ‘try-on’ which Elantra fits them best.”
So, how does it work?
Available on flash-enabled Web browsers, the website taps in to the Google Maps API and prompts visitors to enter their desired street address, color and model of choice, the company explained.
Then, users can experience a “real-life view,” powered by Google Street View, of their chosen Elantra model driving to the destination.
“At arrival, users can freely rotate, park in a driveway, tilt and even parallel park. In addition, users can download, save and share with friends on Facebook, Twitter and Pinterest,” the company added.
Earlier this year, the Elantra GT and Coupe were launched in an effort “to reach youthful and sporty buyers,” according to the OEM.
“The GT features European driving dynamics and five-door functionality. The Coupe caters to those who enjoy the compact coupe features, with a sporty design,” officials shared.
“The 2012 North American Car of the Year, Elantra Sedan continues to be one of the hottest selling cars in the country,” they concluded.